Friday, March 30, 2012

Logo Design: LMCP

LMCP is the Lodge Management Certification Program for the Masons of CA. The program has been part of the organization for a few years but has never really been branded with a specific logo or look and feel. When starting the design process I had to keep in mind that the members wouldn't know the program just by LMCP, but I wanted it to be simple.


The final design, seen below, is simple, colorful and easy for older members to read. LMCP is the main headline; because we want our members to start recognizing what it stands for so future rebranding doesn't need to include the entire program title. The branding was launched in the middle of March to promote this year's program.




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