Tuesday, March 27, 2012

MCYAF Ads

These MCYAF (Masonic Center for Youth & Families) ads were designed to be for non-members and past or current members. The photographs are stock images and our editorial staff wrote the text. Since these ads are being placed in industry related publications they needed to stay simple and within the MCYAF branding...all while being engaging.


The photographic ads were designed to target non-masons who might need the services the facility provides. The typographic ads were designed to target all Masons within our organization. One of the typographic ads was published in the April/May 2012 issue of the California Freemason Magazine as well as on the freemason.org.









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